Small businesses like cafés, beauty salons, clinics, or local shops can use performance marketing to expand. These businesses often aim to attract more local customers or boost sales of specific products or services.
If you are new to this, start with a monthly budget between THB 15,000 and THB 30,000.
Out of that, put THB 10,000 to 20,000 into ads (media spending) and set aside THB 5,000 to 10,000 to hire a freelancer or a simple agency for help.
With this budget, you can advertise on Facebook or Google to attract leads, highlight top products, or get people to visit your business. Stick to one goal at a time. You might aim to boost appointment bookings or sell a highlighted product.
Results won’t show up . Testing and adjusting often require 1–2 months. Don’t count on doubling your income overnight. The real benefit of performance marketing lies in its ability to provide data that helps you make wiser marketing choices.
Medium Businesses: What Can You Expect?
If your business falls into the medium-sized category—like an online store, a global restaurant chain, a fitness company, or a learning center—it has larger goals. You might aim to connect with people across multiple parts of Bangkok or even throughout Thailand. Promoting various services or products could also be necessary.
In this situation, a solid monthly budget for performance marketing lands between THB 50,000 and THB 150,000.
Here’s one way to break it down:
- THB 30,000 to 100,000 to spend on platforms like Google, Meta, or TikTok.
- THB 20,000 to 50,000 to cover things like agency help, campaign concepts creating visuals, and reports.
At this stage, a marketing plan needs a full-funnel approach. You bring in new audiences at the top level, interact with them in the middle, and turn them into buyers at the bottom. This strategy also leaves space to retarget. Retargeting works by showing ads to folks who visited your site or put items in their cart but didn’t finish buying.
Medium-sized companies can use testing across different platforms to their advantage. TikTok is great to show off product videos, while Google Ads works better to advertise services like real estate or education. A bigger budget makes this kind of testing and fine-tuning possible.
Major Companies and Large-Scale Budgets
Big companies, like real estate developers, car dealerships, hotel groups, fintech firms, or global lifestyle brands, rely a lot on performance marketing. It helps them boost both visibility and conversions. These businesses prioritize steady performance wide audience reach, and results they can measure.
Most large businesses in Thailand spend around THB 200,000 to THB 1,000,000 or more every month on performance marketing. When running large-scale national campaigns, some even invest millions of baht .
Here’s one example of how the spending might look:
- Media expenses ranging from THB 150,000 to 900,000
- Monthly agency management fees range from THB 50,000 to over 200,000. Costs depend on the scope, platforms, and the depth of reporting.
Agencies often provide dedicated support teams, access to live dashboards detailed reviews of performance, and advanced tactics. These include things like AI-powered optimization boosting conversion rates, and dividing audiences into segments.
A leading player in this field is IBEX. This performance marketing agency is based in Bangkok and crafts full-funnel strategies for digital advertising. They help both Thai and global brands. Focusing on results that can be measured, IBEX has partnered with businesses in sectors like retail real estate, cars, and hotels. They grow campaigns by using data to guide media buying and testing creative ideas.
Large budgets come with a lot of responsibility. You need to keep a close eye on what works and what doesn’t. This involves weekly or bi-weekly updates creative testing, and making sure the marketing team and agency communicate .
Picking the Right Budget to Achieve Your Goals
How much should you spend on performance marketing?
It depends on what you’re aiming for. Here are a few examples:
- If you want brand awareness in a single area of Bangkok, you could need around THB 15,000 to THB 25,000 each month.
- To sell things online and advertise on Meta and Google for several products, you might need a budget of THB 50,000 to THB 100,000.
- To get leads for services like real estate or health and build landing pages while retargeting users, starting with THB 100,000 or more works well.
Also, pay attention to the typical value of what you sell. If your products are priced at THB 500, your advertising costs per sale need to stay low to make a profit. However, if you provide services priced at THB 50,000 spending over THB 1,000 on each solid lead makes sense.
You should not decide your budget by what feels manageable to you. Instead, tie it to how much each conversion benefits your business.
Think of Your Budget as a Long-Term Investment
Many people think performance marketing brings instant success, but that is not true. Digital marketing works as a long-term plan. You might see some fast results now and then, but lasting success comes from testing things looking at the data, and making improvements over time.
Choose a budget you can stick with for 3 to 6 months. This gives your campaigns enough time to adjust and perform better. It also helps you notice patterns, like which messages connect with people, which audience takes action, or which platform gives the most value.
If you keep changing your budget or platform every month, it is like quitting a marathon when the finish line is in sight.
Closing Thoughts
Growing your business with performance marketing in Bangkok might be a smart move, whether you operate , or . Setting the right budget plays a big role in achieving success.
Start by figuring out what you want your business to accomplish. After that, align these goals with a budget that works, not just in the short run but over time. Keep in mind that spending money is helpful when it’s an investment backed by clear performance tracking.
If you need expert help, teaming up with a trusted partner like IBEX can make a real difference. They do more than just run ads; they can help you get more out of your marketing budget to support your business.
